Redefining men's care through minimalist design and efficient solutions for the modern professional man.
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Lazy Way Proper needed a sophisticated brand identity that would resonate with professional men seeking efficient, high-quality grooming solutions. The challenge was to create a refined, minimalist design that communicates trust and excellence while standing out in the competitive men's care market.
We developed a clean, sophisticated typography-based logo that embodies strength and refinement. The design combines elegant serif letterforms with a warm golden palette to create a premium visual identity that appeals to discerning professionals while maintaining an approachable, modern aesthetic.
Luxurious golden packaging
Signature face cream and serum set
Elegant stationery design
Soft Cream #FDF9E0
Golden Caramel #D3A65E
Light Gray #F5F5F5
The new Lazy Way Proper brand identity successfully embodies sophisticated simplicity. The refined typography and warm color palette have established a strong presence in the premium men's care market, resonating with professionals who value quality and efficiency in their grooming routine.
Explore More at lazywayproper.comLet's create a sophisticated brand identity that resonates with your target audience. Together, we'll develop a visual strategy that embodies excellence and innovation.
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