Pompelli

Pompelli Kids, an emerging brand of educational products and entertainment for children, needed a visual identity that captured the essence of its mission: to make learning a fun and memorable experience. I was responsible for developing a complete identity system that could resonate with both children and their parents in a highly competitive market.

The central concept revolved around creating a distinctive mascot character—a friendly bird with a crown—that became the perfect brand ambassador. I complemented this element with rounded typography and a vibrant color palette dominated by turquoise, coral, and yellow, creating a visual identity that conveys optimism, confidence, and creativity.

Impact of the New Branding
• +42% in brand recognition among the target audience during the first quarter
• +65% in social media interactions following the implementation of the new design
• +38% in visual attraction at points of sale, according to retailer reports
• +27% in sales growth directly attributable to the new identity
• Expansion to 5 new product categories thanks to the versatility of the visual system
• 40% reduction in development time for new marketing materials

This project demonstrates my ability to create strategic brand identities that not only stand out visually but also establish authentic emotional connections with their audience and generate tangible business results.